Firmseek brought to the process the right combination of creativity and practicality. They helped steer us to a website that was interesting and distinctive, and captured our culture. Just as important, they were highly responsive and service-oriented and made the entire process very smooth and easy.
Alan Levine, Director of Marketing
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Client Profile
Founded in 1928 by a close advisor to Harry Truman, Cole Schotz has grown to become the largest law firm in Northern New Jersey. Today it serves clients on both sides of the Hudson River and beyond from its Park Avenue and Bergen County offices. The Challenge
On the heels of a recent merger, Cole Schotz realized it was time to create a modernized web site. Cole Schotz tasked Firmseek with creating an attention-grabbing site that would provide the type of meaningful information sought by clients, yet be simple to maintain and update. Firmseek's Solution
- Worked closely with the marketing director to develop the 'making a difference' concept, which is brought to like through case studies.
- Developed a site theme with a focus on actual stories and projects specific to the firm. Designed the firm's Site Pilot to automate all elements of the home page, including the case studies and images. New stories and images appear upon return visits to the site. Cole Schotz can now fully control all items on the page and ensure that the home page remains 'fresh' over time.
- Following the model of the home page, ensured that nearly 100% of the content and images on the site were editable.
- Implemented numerous features, including scrolling news and a recruiting center. Built an online recruiting module to enable applicants to better interact with the firm. The firm started receiving applications immediately upon the site's launch.
Explore this Website: www.coleschotz.com |
